Website Optimisation
Search engines are the
most widely used way that users find web sites.
There are more than 100
million searches carried out on search engines worldwide every day.
These searches result in thousands, sometime millions, of listings. By
appearing in the top positions means more traffic and more business.
Search engine optimisation ensures your site appears amongst the top
listings.
Consider the single most important strategy your business can
employ -
Location...Location...Location...
Well this works equally well
on the Internet. If your not visible to your prospective customer you're
effectively based in a side street off the beaten track where customers
are a rarity...
Our optimising
processes ensure we create the perfect site which will not only look and
work fantastically but will also rank highly with the search engines,
getting your clients to you quickly and efficiently.
What are the development
processes?
The Optimisation Process
Ecosse Online can improve your ranking on major search engines by
taking specific keywords and keyword phrases that best describe the products or services
offered by your site. These keywords are strategically placed on your
site in order for the search engines to recognise and index your site on
your keywords. When someone puts these keywords into a search engine
your site comes up near the top of the list and clicks through to your
site.
Keyword Selection:
We will assist and advise on keyword selection so that your site uses
the most relevant and popular keywords and keyword phrases that best describe your site.
Keyword Placement:
We will make changes to your web site to ensure the keywords
and keyword phrases are very
prominent to the search engine. This is known as optimising the site.
Most changes will not result in any changes to the look of the existing
site but they may recommend some visible changes to improve your
ranking.
Content:
Keywords on their own
are not sufficient and having good, relevant content is extremely
important to the success or failure of your site. This is a vital part
that you must play in the overall design of your site as you will
undoubtedly understand the product or service you provide in a way we
cannot duplicate. Your input at this stage is crucial.
Meta Tags Explained:
For a guide to the use
of Meta Tags click
here..
Submitting and Monitoring:
Our system will submit your site to major search engines and directories
and monitor the progress within the search engine.
Website Optimisation & Promotion
Costs
Search engines are the
most widely used way that users find web sites.
There are more than 100
million searches carried out on search engines worldwide every day.
These searches result in thousands, sometime millions, of listings. By
appearing in the top positions means more traffic and more business.
Search engine optimisation ensures your site appears amongst the top
listings.
See the table here
for a guide to our charges:-
Monthly Maintenance Service
At the end of the initial contract period a client may wish to continue
with a site maintenance contract. For a monthly fee of 20% of the
original contract price the client will receive the following service:
- Monthly reports of positions on
the major search engines
- Re-registration of
any pages dropped by a major search engine
- Re-optimisation of
any pages that display a downward trend in positioning
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