Website Optimisation

Search engines are the most widely used way that users find web sites.

There are more than 100 million searches carried out on search engines worldwide every day. These searches result in thousands, sometime millions, of listings. By appearing in the top positions means more traffic and more business.

Search engine optimisation ensures your site appears amongst the top listings.

Consider the single most important strategy your business can employ -

Location...Location...Location...

Well this works equally well on the Internet. If your not visible to your prospective customer you're effectively based in a side street off the beaten track where customers are a rarity...

Our optimising processes ensure we create the perfect site which will not only look and work fantastically but will also rank highly with the search engines, getting your clients to you quickly and efficiently.

What are the development processes?

The Optimisation Process

Ecosse Online can improve your ranking on major search engines by taking specific keywords and keyword phrases that best describe the products or services offered by your site. These keywords are strategically placed on your site in order for the search engines to recognise and index your site on your keywords. When someone puts these keywords into a search engine your site comes up near the top of the list and clicks through to your site.

Keyword Selection:

We will assist and advise on keyword selection so that your site uses the most relevant and popular keywords and keyword phrases that best describe your site.

Keyword Placement:

We will make changes to your web site to ensure the keywords and keyword phrases are very prominent to the search engine. This is known as optimising the site. Most changes will not result in any changes to the look of the existing site but they may recommend some visible changes to improve your ranking.

Content:

Keywords on their own are not sufficient and having good, relevant content is extremely important to the success or failure of your site. This is a vital part that you must play in the overall design of your site as you will undoubtedly understand the product or service you provide in a way we cannot duplicate. Your input at this stage is crucial.

Meta Tags Explained:

For a guide to the use of Meta Tags click here..

Submitting and Monitoring:

Our system will submit your site to major search engines and directories and monitor the progress within the search engine.

Website Optimisation & Promotion Costs

Search engines are the most widely used way that users find web sites.

There are more than 100 million searches carried out on search engines worldwide every day. These searches result in thousands, sometime millions, of listings. By appearing in the top positions means more traffic and more business.

Search engine optimisation ensures your site appears amongst the top listings.

See the table here for a guide to our charges:-

Monthly Maintenance Service

At the end of the initial contract period a client may wish to continue with a site maintenance contract. For a monthly fee of 20% of the original contract price the client will receive the following service:

• Monthly reports of positions on the major search engines
• Re-registration of any pages dropped by a major search engine
• Re-optimisation of any pages that display a downward trend in positioning

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